I know, I know. A push mower? Really? This isn’t your grandpa’s mower. My team and I aimed to show that the Fiskars Stay Sharp mower brings back a classic design with a new and practical twist.

Target market: Adults ages 35-34.  HHI $60,000+

Strategy Statement: The Fiskars mower is the right tool for the right job

Tagline: Push for more